![]() ![]() ![]() Since 2011, average web page sizes have increased by over 1,100%. The website 'obesity' trend, captured in numbers by the HTTP Archive. “As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%.” (Google/SOASTA research, 2017)."A one second delay in page load times can impact mobile conversions by up to 20%" (SOASTA The State of Online Retail Performance, 2017).A 1-second delay in page load time can decrease conversions by 7% or more.Here are some representative data points: Research by Google and other industry leaders has long established the link between site loading speed and engagement, conversions, and ROI. The majority of mobile websites are “slow and bloated with too many elements" says Google. What’s the point of spending thousands of dollars in promotion when your users can’t get a mobile version of your site to fully load quickly? It's possible to be progressing in your marketing on some fronts while actively undermining your site performance, SEO, and business results. ![]() It also causes much of your marketing spend to be wasted. A slow-loading site may also damage your SEO, diminishing site traffic and surrendering leads and prospects to your competitors. Site loading times are a search engine ranking factor too. Users bounce in droves from sluggish websites. Why Is Site Loading Speed Important?Ī slow-loading website will sink your conversion and earning potential because it delivers a poor experience to the user. This is information you can move forward with today. In this article you'll learn how you can optimize your images to boost your site loading speed. Optimizing your images can lead to significant and immediate speed wins. Images are one of the primary factors behind slow website load times. ![]()
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